Agenda Inc. offers strategic counsel to luxury brands. We specialize in delivering support so our clients can thrive in an uncertain age of accelerating change. Our work is grounded in strategic planning but frankly it goes much deeper.

We are based in San Francisco, and we work globally. 

We're a small company with big clients. We have worked with, for example; Cadillac, Coca-Cola, Coty Prestige, Dior, Dom Pérignon, Estée Lauder, Harley Davidson, Harrods, Hennessy, Jimmy Choo, Karl Lagerfeld, Krug, Lexus, LVMH, Mini Cooper, Motorola, MTV, PepsiCo, Pernod Ricard, Ritz Carlton, Sean John, Sony, Unilever, Visa.

We believe that luxury strategy should be an exercise in human psychology, not in brand upholstery. We believe that luxury brands need to author their own narratives, not to outsource their identity to the clusterwisdom of the digital age. We believe other things too. You can get in touch.